Social Conversion Systems

1.0 Introduction

1.1 Meta Ads Manager

1.1 The Auction, explained

1.2 Business Manager

1.3 Campaign Objectives

1.4 The Pixel

1.5 Acronym Busting

2.0 Creatives for Conversions

2.1 Adapt Your Content

2.2 Anatomy of Converting Ads

2.3 Don't Like Creating Content... Don't!!

2.4 Same Time and Money With Canva

2.5 Knowledge Check: Build with me

2.7 Time for Short Form Video Ads

2.6 How to use AI for Creative Copy

2.8 Short Form Videos for Conversions

2.9 Knowledge Check: Build with Me

2.10 Creative Research

3.1 The Anatomy of Ad Copy

3.3 Don't Be A Reject: Avoid Ad Rejections

3.4 Finding Pain Points That Sell

3.5 Leveraging AI For Your Copywriting

4.1 Funnel Marketing: Your Marketing Strategy

4.2 Funnel Marketing: Selling High Ticket Versus Low Ticket Items

4.3 Funnel Marketing: Reel in the hard ones

4.4 Funnel Marketing: High Ticket Conversion Hack

4.5 Funnel Marketing: Short Form Videos

4.6 Funnel Marketing: Leads & Conversions Examples

5.1 The Target Audience

5.2 Meta API Audiences Hack

5.3 Advanced URL Reverse engineering

5.4 Detailed Audience Targeting

5.5 Setting up a Custom Audience

5.6 Setting up Lookalike Audiences

5.7 Advanced detailed targeting warning

5.8 Audience stacking

5.9 Targeting Exclusions

6.1 ITOS: Building Your Strategy

6.2 ITOS Investigate (Research Phase)

6.4 ITOS - Observe (Data: Funnel Stages, Audience, & Ads)

6.3 ITOS - Testing (What & How)

6.5 ITOS Scale (Results Not Budgets)

6.6 Knowledge Check: Build with me

6.7 - Spend Wisely: Understanding Your Data (Parameters, Ratios and Ad Spend)

6.8 Data-Driven Results: Free Tools & Conversions

6.9 A Media Buyer's Workday: What to do and when

6.10 Audit Friendly Campaign Naming (Time Management Hack)

6.11 Knowledge Check: Putting it all together with money