Our Mission Is Clear

Paving pathways to success without emptying your pockets.


In today's fast-paced digital world, to stand out and truly convert, certain tools and skills are indispensable. 

Our commitment is to provide an affordable step-by-step learning journey, empowering individuals with the essentials: from mastering ad copywriting, crafting compelling creatives, to harnessing the power of colors and AI. 

With us, you'll not only discover how to market effectively but also evolve into a sought-after ad agency, offering premium services to others. 

Remember, wealth doesn't require a fortune to start; it requires a robust plan. 

We lay the foundation with cost-effective offers, equip you with vital tools from the get-go, and guide you on the 'why' and 'how' of each strategy, ensuring you understand, implement, measure, and scale your efforts. 

With SCS, embark on a journey where the sky's the limit; climb as high as your aspirations take you.

Content Marketing

Quality Trumps Quantity Every Time


A single, value focused piece can outperform numerous shallow trends. Quality content builds trust, positions you as an expert, and deeply resonates with readers. It gets shared more, boosting your brand's organic reach and earning better search engine rankings. This high standard fosters reader loyalty, ensuring they return and engage repeatedly. By focusing on fewer, detailed pieces, you directly address your audience's needs. While quantity might fill a calendar, it's quality that truly drives conversions. Such content remains relevant for years, consistently attracting traffic. In the end, lasting impact arises from consistent quality, not sheer volume.


Conversion Centered Copywriting

Hone in on their desires


Understanding your audience is key to crafting compelling ad copy that drives action. It's more than just listing features; it's about showcasing unique benefits that resonate with readers. Urgency, like "Limited Time Offer," prompts quick responses, while clarity ensures messages are understood without confusion. Social proof, like testimonials, boosts trust, and emotionally-charged words deepen this connection. Consistency between ad copy and its landing page enhances credibility, impacting conversion rates. And always remember: the best ad copy evolves through continuous testing and insight.


Comparing Types of Funnels

Funnel Marketing vs. Sales Funnels

  • What is organic funnel marketing?

    Organic funnel marketing focuses on attracting customers using free channels like social media, content marketing, and SEO. It's about drawing people in naturally without directly paying for advertising.

  • What is a sales funnel?

    A sales funnel is a step-by-step process that guides potential customers from the first time they learn about a product or service until they make a purchase. It can include both organic and paid strategies.

  • How are the two different?

    Organic funnel marketing is a subset of the broader sales funnel. While sales funnels can use both paid and organic methods, organic funnel marketing strictly uses non-paid avenues to attract and convert potential clients.

  • Why should I choose organic funnel marketing?

    Organic methods often lead to more engaged and loyal customers since they find you naturally and are not "pushed" by ads. Over time, it can also be more cost-effective as you're not paying for each click or impression.

  • Is one better than the other?

    It depends on your goals. If you're looking for quick results, paid strategies in a sales funnel might work better. For long-term sustainable growth and building trust, organic funnel marketing can be more effective.

  • Can I use both in my marketing strategy?

    Absolutely! Many businesses use a mix of both organic funnel marketing and paid strategies within their sales funnel to maximize reach and conversions.

  • How do I start with organic funnel marketing?

    Start by understanding your target audience. Produce quality content they find valuable, optimize for search engines, and engage actively on social platforms. Over time, you'll build an organic presence that pulls potential clients towards your offerings.

Who Needs to Learn Funnel Marketing?

  • Business Owners & Entrepreneurs:

    If you're looking to grow your business and convert more leads into loyal customers, understanding funnel marketing is key. It helps in crafting a structured customer journey, ensuring you don't miss out on potential sales.

  • Digital Marketers:

    For those in the digital marketing field, mastering funnel marketing can give you an edge. It allows for more targeted marketing efforts, ensuring every dollar spent has maximum impact.

  • Start-ups:

    When funds are limited, it's crucial to make the most of every marketing effort. Funnel marketing offers a roadmap to ensure every step taken moves potential customers closer to a purchase.

  • Affiliate Marketers:

    These individuals promote other people's products for a commission. Knowing how to guide potential customers through a funnel increases the chances of them making a purchase, thus earning the affiliate a commission.

  • E-commerce Store Owners:

    With countless products and multiple stages in the buying process, e-commerce sites can significantly benefit from funnel marketing. It helps in segmenting the audience and delivering the right message at the right time.

  • Service Providers:

    Whether you're a consultant, coach, or provide a specific service, funnel marketing can help in qualifying leads, ensuring you spend time with clients who are genuinely interested.

  • Content Creators & Bloggers:

    If you're looking to monetize your content, understanding funnel marketing can help in guiding your audience from being mere readers/viewers to paying customers or loyal subscribers.

  • Event Organizers:

    For those hosting workshops, seminars, or other events, funnel marketing can guide potential attendees from awareness to registration, ensuring maximum turnout.

  • Non-profits & Charities:

    Even if the goal isn't profit, funnel marketing can be useful. It can guide potential donors or volunteers from awareness to taking action.

Course curriculum

    1. Lesson 1: What is Funnel Marketing?

    2. Lesson 2: What are the Benefits of Funnel Marketing in organic promotions.

    3. Lesson 3: How do I measure organic campaigns.

    4. Lesson 4: Scaling Organic Marketing.

    5. Bonus Item: Decoding the Meta Organic Algorithm

    1. Lesson 1: Understanding What Content to Make and Why.

    2. Lesson 2: Rules for Creating Content

    3. Lesson 3: Creatives for Conversions

    4. Lesson 4: Adapt Your Content (Good vs Bad Creatives)

    5. Lesson 5: Anatomy of Creatives

    6. Lesson 6: Hate Being On Camera? Outsource to Someone Else!!

    7. Lesson 7: How to Create Ads in Canva

    8. Lesson 8: Knowledge Check - Build an Ad With Me

    9. Lesson 9: How to use AI for Batch Content

    10. Lesson 10: Short Form Video Ads

    11. Lesson 11: How to Use Capcut to Create Video Ads

    12. Lesson 12: Knowledge Check: Build A Video Ad With Me

    13. Lesson 13: How to Do Creative Research

    1. Lesson 1: Rules & Best Practice's for Organic Ad Copy

    2. Lesson 2: Copywriting Styles In Action

    3. Lesson 3: The Anatomy of Ad Copy (Purpose, Characteristics and Examples)

    4. Lesson 3.1: The Anatomy of Ad Copy

    5. Lesson 4: Speaking to Pain Points

    6. Lesson 4.1: Finding Pain Points That Sell

    7. Lesson 5: Leverage AI For Ad Copy

    8. Lesson 5.1: Leveraging AI For Your Copywriting

    1. Lesson 1: The Foundations of an Online Affiliate Marketing Business

    2. Lesson 2: Matching the Person to the Product

    3. Lesson 3: Qualifying Leads

    4. Lesson 4: How to Maximize ROI by Promoting Multiple High Ticket (HT) Offers in the Same Content

    5. Lesson 5: Personal Branding

    6. Lesson 6: Using Hashtags

    7. Lesson 7: Posting Guidelines for Each Platform

    8. Lesson 8: Promoting High Ticket vs Low Ticket Items

    9. Lesson 9: Leveraging Swipe Files

    10. Lesson 10: Email Marketing Best Practices

    11. Lesson 11: Picking a Niche

    12. Lesson 12: Applying for Affiliate Programs

    13. Lesson 13: Understanding Affiliate Program Terms

    14. Lesson 14: Putting All Together - Organic Funnel Marketing Strategy for Lifestyle/Sportswear Niche (Adidas Focus):

    15. Lesson 15: Best Practices for Using DMs for Cold Leads

    16. Lesson 16: How To Build A Sales Funnel On Systeme.io

About this course

  • $150.00 / month
  • 42 lessons
  • 1.5 hours of video content

Social Conversion Systems:

The Science of Social Conversions

Welcome to Social Conversion Systems (SCS) Unravel the magic of funnel marketing with SCS, your roadmap to digital mastery. We start at the heart of it all, with organic funnel basics, guiding you on how to nurture authentic connections and transform casual clicks into dedicated followers. Once you've got the organic basics down pat, we elevate your skills with advanced paid funnel strategies. Our expertly designed training, informed by years of industry experience and a track record of generating over $100 million in revenue, is a two-step dance: mastering the authentic reach first, then amplifying it with precision-targeted paid promotions. Whether you're beginning your digital journey or seeking to enhance your strategies, SCS is here to empower every step of the way. Dive in, learn, and watch your conversions soar.
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Course Creators

Amanda McCarty

Course Creator

Meet Amanda. Once dedicated to nursing and healing in the ER, she's now committed to nurturing businesses and guiding them towards growth. By seamlessly transforming the meticulous nursing process into an intuitive targeting strategy, Amanda has turned her natural teaching abilities and deep understanding of human psychology into SCS's thriving success. Together with her husband, they've not only built an advertising agency but also paved a path for countless others to flourish. With Amanda, it's not merely about ads; it's a passion driven by value and transformation. Ready for a deep dive into the world of targeted advertising? Let Amanda be your guide, and watch your business flourish like never before.

David McCarty

Course Creator

Say hello to David. From life-saving shifts as a Paramedic to life-changing moves in the digital realm, David's journey is nothing short of remarkable. A transformative email set him on a path to mastery in high-ticket sales, especially through organic live streams. Alongside his wife, Amanda, he co-founded an ad agency and eventually birthed the idea for SCS. More recently, the expertise of Rick has only elevated David's game. With David at the helm, it's not just about earning online but about living fully—relishing those precious family moments and making a global impact. Dive into the world of social marketing with David, and discover the path to achieving your dreams in the digital domain. Welcome aboard!

Team Support

Our Trusted Team

Matt Ericson

Senior Tech & Marketing Consultant

Meet Matt, our resident technical expert with a rich background in computer engineering and IT. With over 20 years in the field, Matt brings a unique blend of tech savvy and a budding passion for online marketing to our team. Recently discovering the transformative power of SCS, he’s honed in on efficient and targeted outreach without being tied to endless online posting. Hailing from South Florida, close to David and Amanda, Matt is both a colleague and a neighbor. Whenever you're faced with a technical challenge or need marketing insights, Matt stands ready to assist. Dive into the SCS journey with Matt as a trusted guide by your side.

Rose Ferrante

Veteran Corporate Marketer & Digital Strategist

Meet Rose, a powerhouse of knowledge with over 25 years tucked under her belt in corporate marketing. Before embracing the dynamic world of social marketing and joining our SCS family, Rose was shaping business narratives and setting trends in the corporate world. Her unparalleled expertise in industries like Pet, Real Estate, and Foodservice, combined with her passion for helping local businesses thrive, makes her an invaluable gem in our team. Whether you're a local store or an online entrepreneur, with Rose by your side, you're in seasoned hands.

Allison Payne

From Classroom to Campaigns

Hey team! Meet Allison Payne - the heartwarming force behind our SCS operations. A former gem from the elementary school system, Allison has a knack for nurturing growth, whether it's with kids or budding marketers like us. From Kentucky to Florida, from classrooms to digital campaigns, her journey has been nothing short of transformative. With her teaching spirit and our industry know-how, she's excited to make your SCS experience as smooth and enlightening as possible. Got queries? Allison's your go-to. Let's conquer the digital world, one strategy at a time!

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